2022 HW Vanguard: Charles Williams


As a third-generation real estate professional, Charles Williams, founder and CEO of Percy, has harnessed various types of data to solve one of the most fundamental gaps in real estate: quantifying and presenting buyers as an asset to agents and brokerages. He drives the strategic vision for Percy, aligning top-level goals while managing a seasoned team of real estate and technology industry leaders across sales, marketing, operations, product development and customer success. Williams is particularly passionate about product strategy and continues to brainstorm with top brokerages on innovative new ways to support customers.

Williams led record company growth in 2021 through partnerships with customers and other vendors, attracting more real estate professionals to the Percy platform. In 2021, Percy clients closed nearly $20 billion in sales through the platform, averaging over 3000% ROI. Percy supports over 100 large real estate brokerages, creating over $1 trillion in sales opportunities through the platform’s home valuation pages.

What’s the best advice you’ve ever received? 

Persistence pays off. The start-up world is a roller-coaster ride, but you have to believe in what you’re doing, and it has to be something you enjoy. If it were easy, everyone would be doing it, so you have to enjoy it enough to muscle through the tough times. Keep going. It’ll pay off.


Charles Williams


Founder and CEO

Company Name:


3d rendering of a row of luxury townhouses along a street

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