2022 HW Vanguard: Alex Lofton


Alex Lofton is the president and co-founder of Landed. The company is on a mission to help essential workers build financial security by unlocking the power of homeownership. Since founding Landed in 2015, Lofton has led Landed to help more than 1,000 essential workers access homeownership through its unique down payment assistance program (DPP) and other homebuying services.

Lofton is the embodiment of professional excellence and leadership. He has seen the company through all foundational moments of growth, including fundraising $140 million to date and the company’s latest series B raise of $31 million. He is focused on continuing to scale Landed’s flagship shared equity down payment program to stimulate positive change for a specific segment of working Americans. 

What is one habit that has made a  crucial-difference in your success?

Always ask. I’m an asker. I have a strong habit of asking others for help. In return, I always try to respond with an enthusiastic “of course!” whenever someone asks me for my help or participation.


Alex Lofton


Co-Founder and President

Company Name:


3d rendering of a row of luxury townhouses along a street

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