Pricing exceptions are widespread in mortgage — and so are the regulatory risks

Read Now

2022 HW Vanguard: AJ Franchi


AJ Franchi,  president and chief operating officer at Gold Star Mortgage Financial Group, is a visionary leader with a track record of success in developing and executing strategic plans to drive operational improvement and innovation. Franchi’s industry-leading initiatives involve the automation of innovative workflows. His work resulted in off-the-charts improvement in all facets of operations, making Gold Star Mortgage a stand out company. Franchi has demonstrated success in leading the company through rapid periods of growth and natural declines in the industry while still maintaining the highest level of service for borrowers and retaining staff without requiring a reduction in the workforce.

Franchi joined Gold Star in 2008 as an intern at age 22. Less than four years later, he was named director of retail operations for 400 loan originators and appointed to Gold Star’s board of directors, where he remains their youngest member of record.

What’s the best advice you’ve ever received? 

Focus on how you make people feel. This is one of the most important things to focus on in leadership. Decisions are based on feelings, so keeping that in mind when leading a team or company is essential.


AJ Franchi


President and Chief Operating Officer

Company Name:

Gold Star Mortgage Financial Group

3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please