2022 HW Tech Trendsetter: Sofia Rossato

Tech Trendsetters Award Sofia Rossato

Sofia Rossato, president and general manager of Floify, has been building B2B tech companies for over 25 years. Earlier in her career, she was the managing director and chief operating officer of the in- formation division at IHS Markit — a $17 billion financial technology company — CEO of customer chat service SnapEngage and senior vice president at Wall Street On Demand, which she successfully guided to an acquisition by Goldman Sachs. Rossato has also held leadership roles at First Integrity Mortgage Services, Lenders One Mortgage Cooperative and Pacific Union Financial.

Since she started at Floify, Rossato has overseen the company’s integration into Porch Group, which acquired Floify in 2021. She has continued to deliver growth and profitability for Floify in a challenging economic environment. Under Rossato’s guidance, Floify also recently became the first mortgage POS to offer single sign-on functionality, and the company also became a Technology Industry Partner for the National Association of Mortgage Brokers in 2022.


Sofia Rossato


President and General Manager

Company Name:


3d rendering of a row of luxury townhouses along a street

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