2022 HW Tech Trendsetter: Priscilla Flake

Tech Trendsetters Award Priscilla Flake

Priscilla Flake, vice president of product at Flueid, partners closely with the company’s CEO and leadership team to drive product strategy and advance customer satisfaction, retention and adoption. Over her career, Flake has been dedicated to innovating the title process. While title products have traditionally been one-dimensional in terms of the data set or the function, Flake has elevated title technology to become a modern, multi-data source decision-making engine for today’s environment.

Since joining Flueid in 2020, Flake has played a critical role in the evolution of Flueid’s core platform product, Flueid Decision. She oversaw the launch of new purpose-built products of the platform for every transaction type and user profile in the real estate life cycle. Under her leadership, Flueid has launched four offerings in 24 months. Flake has also led with innovation, elevating Flueid’s platform beyond title to package title data, decisions and insights into a workflow tool for a variety of user profiles.


Priscilla Flake


Vice President of Product, Flueid Decision Derivatives

Company Name:


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