2022 HW Tech Trendsetter: Jack Friend


Jack Friend is Insellerate’s chief operating officer and chief financial officer. He has consistently demonstrated the ability to create the vision, strategy and consensus-building for a wildly divergent group of mortgage industry stakeholders on complex technical topics. His ability to design and deliver innovative solutions to the mortgage marketplace has impacted thousands of people.

Before Insellerate, Friend served at Feeding America, where he was directly responsible for three national sourcing programs that provide over 240 million pounds annually of products to food banks across the U.S. He applied those experiences to improve the mortgage process through innovative technology solutions. He is responsible for creating sales center technology, utilizing the best practices to capture and convert sales through a robust SAS platform. He developed Insellerate’s three-stage system that includes inFlow a real-time sales dashboard reporting, and inTouch, an automated personalized email marketing platform specifically for the mortgage industry.


Jack Friend


Chief Operating Officer and Chief Financial Officer

Company Name:


3d rendering of a row of luxury townhouses along a street

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