2022 HW Insider: Nicole Herold

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Nicole Herold, market director for First American Data & Analytics, is responsible for developing new market opportunities using the company’s expansive data set and patented technology. She has spent almost 10 years working with the company’s public record data sets to help customers to solve their business needs. Herold knows that it’s not just the required data that is important, but how that data is delivered and consumed that adds the most value.

Herold combed the law and interviewed counties throughout California to define the product requirements that could be satisfied using both existing and novel First American Data & Analytics technology and data. Herold specializes in creating customized data solutions and products to solve unique business problems. A prime example of this is her recent role in developing CovenantGuard, a first-of-its-kind workflow product built on machine learning, optical character recognition and patented data extraction technology to identify illegal, discriminatory phrases in recorded documents.


Nicole Herold


Market Director

Company Name:

First American Data & Analytics

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