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2022 HW Insider: Carrie Koester

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Head of Product Marketing Strategy Carrie Koester leads marketing for Tavant’s rapidly growing products and has increased brand awareness by 445%. Koester is unwavering as she leads product growth; she has an amazing attitude and continues to tackle challenge after challenge through her impenetrably calm demeanor and communication. 

Throughout 2021, Koester drove two of Tavant’s leading products, Touchless Lending and VELOX NXT, and grew them by over 400%, representing Tavant’s fastest-growing channel. Koester has directly fueled the growth of two new sub-verticals for Tavant: Proptech and Banktech. Koester is at the forefront of Tavant advancements, executing critical initiatives in the growth of AI analytics practice in fintech. Koester is passionate about employee engagement and morale, driving most team-building offsites and conferences at Tavant. Beyond her consistent excellence in the workplace, Koester has also been a volunteer with the United Nations Association UNA USA Monterey Bay for over 5 years. 


Carrie Koester


Head of Product Marketing Strategy

Company Name:


3d rendering of a row of luxury townhouses along a street

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