2022 Finance Leader: Eric Pretzlaff


PrimeLending Chief Financial Officer Eric Pretzlaff leads all aspects of financial management and reporting for the national retail lender as a technician, strategist and teacher. During his 11-year tenure, Pretzlaff has not only established high standards for all financial policies and procedures, but he has also invested time and energy to ensure the entire organization understands the key financials and business drivers. He also serves as a hub linking teams across both PrimeLending and Hilltop Holdings.

Over the last two years, Pretzlaff and his team worked during the rapidly changing market conditions to make quick adjustments, demonstrating analytical excellence and seasoned intuition. Thanks to the steady leadership of Pretzlaff and PrimeLending’s capital markets team, the company has successfully navigated challenges and secured financial stability. As a result, PrimeLending saw record volume and profitability and opportunities for growth have never been stronger.


Eric Pretzlaff


Chief Financial Officer

Company Name:


3d rendering of a row of luxury townhouses along a street

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