Mikhail Gaushkin, Auction.com’s chief marketing officer, has revolutionized the Auction.com marketing department by introducing a data-driven approach to all areas of marketing and revenue growth. Gaushkin develops marketing talent, drives innovation and employs data scientists and high-caliber analysts, contributing to a dramatic increase in Auction.com’s sales rate by 71%.
Joining Auction.com in October 2019, Gaushkin began changing the mindset of the marketing department so that all planning and strategy starts with data and analysis and ends with measured outcomes. Gaushkin aided in the marketing department’s ability to better predict a property’s propensity to go to auction, helping to increase Auction.com’s sales rate and revenue and allowing local community developers to concentrate on assets that sell and help stabilize neighborhoods. Using a personalized omnichannel marketing approach, Gaushkin and his team use the wealth of data to connect the right customer with the right property at the right time.