Since joining in early 2021, Vice President of Marketing Mike Darne has had a significant impact on how CreditXpert thinks about the company’s market potential and has made huge strides in bringing that vision to life and driven business outcomes.
In the past 12 months Darne moved quickly to update the company’s brand identity, launched a new website and a multichannel ad campaign. He also dug into the company’s usage data, commissioned research with mortgage executives and consumers to identify opportunities to better serve their needs. Darne has brought these insights together and is working to produce thought leadership content that will help establish a dialogue with industry leaders about the role of credit as it relates to homeownership.
In an effort to find ways to increase homeownership among minority groups, Darne is also working closely with the National Association of Minority Mortgage Bankers of America to field research aimed at uncovering and understanding barriers.