A strong believer in accountability and authenticity, Sue Yannaccone possesses a keen understanding of the residential real estate industry and has extensive experience leading organizations through transformational change. As president and CEO of Realogy Franchise Group and the first woman to hold the title, Yannaccone is responsible for managing leading real estate franchise brands, including Better Homes and Gardens Real Estate, CENTURY 21, Corcoran, ERA and Sotheby’s International Realty, as well as the management of both Corcoran and Sotheby’s International Realty company-owned businesses. Combined, Yannaccone oversees more than 16,000 worldwide offices and more than 220,000 brokers and independent sales associates doing business in 115 countries and territories worldwide.
Yannaccone is also the founder of What Moves Her, a program that aims to inspire and support all women to find their path to leadership and business success in real estate. Through leadership programs, a dedicated event series and more, What Moves Her intends to encourage women to support one another, their businesses and their communities. In its first year, a launch event and ongoing Coldwell Banker virtual conversation series titled “Portraits of What Moves Her,” helped guide more than 5,000 women and provided them with tools and strategies to help them continue achieving success in their personal and professional lives.
With more than 20 years of hands-on industry experience and a servant-leadership mindset, Yannaccone brings a unique combination of more than 15 years of franchise experience in both commercial and residential sectors, followed by several years of senior franchise and owned brokerage leadership positions at Realogy.
What one habit has made a crucial difference in your success?
“As I have grown in the world of leadership, I have learned to trust in those who showed up where I couldn’t. I have learned that a team can take us much further than any one person ever could on their own.”
President and CEO
Realogy Franchise Group