With his persistent focus on enhancing operational efficiencies, fostering technological innovation and creating a strong company culture, Steve Reich has been instrumental in the expansion and growth of Finance of America Mortgage. Since becoming chief operating officer of FAM in 2018, Reich has been responsible for the daily management of the company and played a key role overseeing and integrating several successful asset acquisitions, including FAM’s most recent acquisition of certain Parkside Lending assets.
FAM’s ongoing success, particularly over the past year, is a result of Reich’s strong leadership and commitment to putting his employees first and ensuring they have all of the tools that they need to excel and to deliver exceptional service to clients.
Over the past year, Reich has spearheaded a range of new initiatives designed to support FAM’s continued growth and further bolster the overall effectiveness of the company’s operations. Notable initiatives include developing and implementing a new capture-retention sales program and reorganizing the underwriting processes to create new efficiencies.
With every initiative Reich undertakes at FAM, he asks, “How can we make our sales force more efficient or more successful?” As a result, he has come to strongly believe in combining the sales force with technology. This approach adds value and complements the human element of the business, as opposed to treating technology as an entirely new solution or a replacement for the sales force.
What’s your secret to success?
“The No. 1 quality of a successful person is being a hard worker. The secret to success is a strong work ethic, treating others with respect, honesty and transparency.”
Finance of America Mortgage