2021 Vanguard: Rob Barber


As CEO of ATTOM, Rob Barber directs the enterprise, data and product strategy, customer acquisition and service, as well as corporate management teams, for the property data provider. Barber also leads the company’s corporate M&A strategy. Barber’s true passion for property data guides ATTOM’s team of forward-thinking experts, committed to being the one source its customers need for real estate data solutions that impact decisions, innovation and profits. This enthusiasm continues to motivate the company’s growing team of data experts dedicated to ensuring ATTOM’s key stakeholders — ranging from customers to subsidiary partners — achieve success through a culture of integrity and excellence in a positive and collaborative environment.

Through Barber’s leadership, ATTOM maintains its mission to serve as a transformative information and property data services organization that fuels innovation, growth and strategy for its customers. ATTOM’s customer relationships and continued success are essential in fueling Barber’s and the entire ATTOM team’s daily passion for data innovation. Barber’s tireless pursuit to further ATTOM’s mission as a leader in real estate information drives ATTOM to consistently redefine the future of data solutions. Under Barber’s direction to further the company’s expansion initiatives and demonstrate its ability to deliver new data solutions, ATTOM continues to innovate with its advancements in technology and data delivery solutions. Through advancements like ATTOM Table of Data Elements, various analytics-driven tools, and new data delivery solutions offering immediate access to property data, Barber has maintained the company’s focus on its investment in data elements and its commitment to investing in people elements.

What’s the best advice you’ve ever received?

“A great piece of advice, especially when young, is to “pay yourself first.” This means taking some of your earnings and investing it before you have a chance to spend it. If a person builds this habit early in life, then the compounding effect of time will be a great ally.”


Rob Barber



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3d rendering of a row of luxury townhouses along a street

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