Fiona Petrie is the executive vice president and managing director of RE/MAX INTEGRA U.S., the U.S. branch of the world’s largest real estate sub-franchisor. In her role, Petrie oversees all operations — including regional growth and expansion initiatives — of RE/MAX INTEGRA in the Midwest and New England regions, comprised of 500 franchises and 7,000 agents. At the start of the pandemic, Petrie and her team took swift action to ensure the RE/MAX INTEGRA network and their clients felt supported. She worked with her team to develop an online resource center for brokerages, agents and consumers, which outlined pertinent information for practicing real estate safely and effectively while also spearheading a social media campaign, “At HOME Together,” showcasing how RE/MAX INTEGRA agents supported each other and their clients during the shift to a work-from-home lifestyle.
Petrie assisted with implementing productivity tools at a discounted rate, including RE/MAX 360 tours powered by EyeSpy360 and provided free enhanced trainings for affiliates to optimize their businesses for the current environment. She and her team educated broker/owners and agents on facilitating virtual transactions and meetings through resources including “Tech Tuesdays,” “Better Together With” and the “Building Your Business Virtually” video series. Following her efforts in 2020, Petrie has placed a strong focus on continuing to steward growth and inspire positive changes in the real estate industry in 2021. Petrie is a cause-driven leader. Whether organizing a company-wide food drive to combat insecurity, supporting brokerage fundraising efforts for local pet shelters or ensuring a continuous fundraising push for Children’s Miracle Network, her strengths lie in following her heart to help those in need.
What’s the best advice you’ve ever received?
“Walter Schneider, president and co-founder of RE/MAX INTEGRA has always said, ‘there is never a good time.’ People are always waiting for their ‘perfect’ time to do something, but there is never a perfect time to do anything.”
EVP and Managing Director
RE/MAX INTEGRA U.S.