Katrina Helmkamp serves as president and CEO of Realogy Leads group and Cartus Corporation. Realogy Leads Group is a dedicated organization within Realogy that focuses on delivering leads to Realogy-affiliated brokers and agents, while Cartus is Realogy’s relocation services segment. Helmkamp leads strategic planning for the referral operations, product and technology teams that support Realogy Leads Group’s commitment to introducing new tools and resources to support brokers and agents and contribute to higher conversion rates of referrals delivered to the network.
Under Helmkamp’s strategic leadership, Realogy Leads Group piloted the company’s next generation of leads technology: a new proprietary web platform and integrated mobile app for agents in the Realogy Advantage Network that streamlines the way referrals are managed. Custom-built and powered by Salesforce, this technology will replace current in-house and third-party technology, while making the referral steps easier for the agents.
President and CEO
Realogy Leads Group and Cartus