2021 Tech Trendsetter: Josh Friend


From his early days working at a mortgage company to eventually running a mortgage company, Josh Friend’s impact on the mortgage industry at large is unmistakable. Throughout his career, Friend has helped thousands of people realize the dream of homeownership and personally trained thousands of loan officers who are directly impacting hundreds of thousands of borrowers over the span of his 22-year career. 

At Insellerate, Friend dedicates his time to helping other lenders through better borrower engagement, transforming the borrower and loan officer experience. Friend and his team have developed modern-day technology customized to lenders’ needs, and the Insellerate Customer Experience Platform draws new prospects, boosts customer loyalty and helps grow revenue. With Friend’s powerful innovation, lenders can deliver timely and highly personalized communications to their employees, borrowers and referral partners for maximum impact and engagement. 


Josh Friend


Founder and CEO

Company Name:


3d rendering of a row of luxury townhouses along a street

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