As vice president of both the Customer Success and Sales departments at Sales Boomerang, Taylor Castranova has exceeded expectations in customer growth as well as helping customers achieve unprecedented growth. With Castranova’s guidance, Sales Boomerang customers added to the success of a record-breaking 2020 with an additional $30 billion in closed loan volume that would have otherwise been overlooked. After just 2 months at the company, Castranova’s role was expanded to encompass leadership of not just Customer Success, but also Sales, which are two of the largest departments in the organization. Her leadership in Customer Success has resulted in a level of specialization and increased professionalization leading to onboarding periods being halved. Additionally, in Sales, the sales cycle has been organized and is becoming traceable, allowing Sales Boomerang to become an informed party in requesting lead generation – from being reactive to being in charge of the commercial process. With 116 clients on her roster and 22 direct reports, Castranova plays a significant role in operations and strategic business goals. In the past 12 months, Castranova has helped Sales Boomerang triple its revenue and increased existing customers growth rates by 400%. She has also recently launched an internal newsletter, “Boom!,” first a means for her team to share updates with the organization, which now is being developed into a company-wide medium.
Name:
Taylor Castranova
Title:
VP, Sales and Customer Success
Company Name:
Sales Boomerang
