2021 HW Woman of Influence: Sue Woodard


With more than 30 years of financial services and mortgage industry experience, Sue Woodard has served as “customer engagement visionary” both inside and outside of Total Expert. As chief customer officer, Woodard has become the driving force behind Total Expert’s mission to put customer experience above all else. Her strategic vision focuses on helping America’s largest mortgage lenders and financial institutions achieve greater productivity and long-term success. Woodard openly shares her expertise with attendees of events, during industry-specific webinars, as an author in leading industry publications and directly with customers, participating in more than 20 industry events in 2020. Over the last 12 months, Sue has been hyper-focused on helping Total Expert’s financial services customers pivot to support their own customers amid the pandemic. During this time Woodard launched her podcast called “Fresh Takes” that allows listeners to “take a walk” with financial services leaders. She also developed the Total Expert Bootcamp, an experience designed for end users to excel in leveraging the technology, and launched the Experience Experiment, an “undercover audit” conducted by Total Expert customer success team members. Woodard makes sure each business function hones in on and prioritizes customer experience at every touchpoint and interaction.


Sue Woodard


Chief Customer Officer

Company Name:

Total Expert

3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please