2021 HW Woman of Influence: Sarah Pierce


Sarah Pierce is driven by the goal of improving every aspect of the home-buying journey and embodies the entrepreneurial spirit required to disrupt and improve such an antiquated industry. She manages Better’s 6,000-plus person Sales and Operations team that is responsible for serving all of Better’s hundreds of thousands of customers and delivering unprecedented growth for the organization. Pierce joined Better as one of the company’s first employees in 2016 as a licensed loan officer. In less than five years, she has hired, trained and built the sales and operations team from the ground up. Notably, over the last 12 months, she has grown the team to over 1,000 members across six offices. When Pierce joined she brought with her an entrepreneurial know-how that led her to question the status quo and force disruption. Recognizing how paper-heavy and time-consuming her days were, Pierce partnered with Better’s engineering and product teams to help further develop data-driven technology to streamline the company’s workflow while enhancing customer experience. The technology and efficiencies Pierce has helped put in place have provided a socially-distant platform for customers during a time when they needed one most over the last 12 months. Thanks to Pierce’s tireless dedication to customer experience, Better has seen a 5x increase in invested loan volume over the last year.


Sarah Pierce


Head of Sales & Operations

Company Name:


3d rendering of a row of luxury townhouses along a street

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