2021 HW Woman of Influence: Michele Sims


Michele Sims co-founded Floify in 2013 to leverage automation to relieve common frustrations with the mortgage origination process. She led the effort to transform Floify into the go-to point-of-sale solution for top lenders. Thanks to Sims’ leadership and forward-thinking approach, Floify has gained recognition in the fintech space. Over the last 12 months, Sims co-led key initiatives in the dramatic evolution of Floify, including increasing the number of the company’s strategic partnerships and facilitating the release of powerful offerings. One of these initiatives is Floify E-Sign which securely provides mortgage lenders with the solution they need to seamlessly perform any task requiring an electronic signature.

A couple other notable initiatives she has taken on include 1003 Co-Pilot, which helps loan originators provide their borrowers and prospects with live assistance, and Hybrid E-Close, which helps save valuable time in the closing process. She has also implemented new integrations with CRMs, dozens of reporting agencies, VOE/VOA/VOI vendors and other third-party solution providers. Within Floify, Sims is known for her level-headed and human-centric approach, having championed the expansion of the company’s benefits and compensation package as well as developing the progressive internal policies that have resulted in an outstanding score of 93 for Floify’s most recent employee NPS survey.


Michele Sims



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3d rendering of a row of luxury townhouses along a street

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