Over the past decade, Mary Anne Ahmer has emerged as a technology thought leader who has transformed the way the housing industry thinks about emerging technologies and their potential to improve every aspect of the mortgage process. As an experienced B2B marketer, she has not only been responsible for LoanLogics’s recognition as the leader in the field of document and data processing technology — through white papers, webinars and virtual demos — but she has helped educate the entire industry about the true value behind complex topics such as machine learning and digital labor. This past year, Ahmer led her team in a cross-functional collaboration to develop LoanLogics’ “Try Before You Buy’’ program for its new on-demand document processing product, letting lenders “test drive” the company’s technology with their own loan files for free while educating them through the experience.
Ahmer develops and executes the company’s strategic marketing plan, including branding and advertising, search engine optimization, public relations, demand generation, product marketing and sales enablement. Ahmer realized early in her career that if marketers do not fundamentally understand the products they are selling, they cannot create the right messaging. For this reason, Ahmer believes it is her responsibility to educate the industry on how advanced technologies such as AI and machine learning can be beneficial.
Mary Anne Ahmer