2021 HW Woman of Influence: Lorig Armenian


As a strategic corporate marketing and communications executive, Lorig Armenian’s responsibilities include Freddie Mac’s employee communications, creative, web development and marketing research
teams. Committed to excellence, Armenian annually benchmarks her teams on a rotating basis against other companies to stay on top of their craft and several of her teams have been recognized in the
industry for award-winning work.

Armenian is the driving force behind keeping employees informed, motivated and engaged, while maintaining an authentic corporate brand. When COVID-19 tested her skills as a leader, she rose to the fore. As thousands of Freddie Mac employees transitioned to remote work, Armenian’s team led an effort to clearly communicate updates to employees. This work was critical to ensure stability within the workforce so that the company could successfully continue its mission. The results speak for themselves. Despite a massive upheaval in their day-to-day lives, a recent Freddie Mac internal survey found that 90% of employees remain confident in senior leadership and feel that they are getting the information they need from the company. Thanks to Armenian and her team, they developed a corporate crisis response founded on transparency, engagement and substance, engendering confidence in the company during a volatile time.


Lorig Armenian


VP, Strategic Communications and Marketing

Company Name:

Freddie Mac

3d rendering of a row of luxury townhouses along a street

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