Laura Martell has spent nearly the past two decades delivering affordable and sustainable housing solutions through mortgage technology innovation. Before she became the EVP at Mountain West Financial, Martell made a lasting impact in every arm of the organization: underwriting, funding, production, post-closing, administration and marketing. She now sits on the board of directors and leads strategic product development, marketing and HR operations. Martell’s cross-department experience gives her a deep understanding of the mortgage process to create products that improve outcomes for Mountain West’s customers and bottom line. Last year, Martell spearheaded the rollout of a new digital application system with Blend, an update that helped Mountain West Financial better engage with customers by becoming a more agile technology organization. She manages 14 team members across four teams, but her impact spans the entire company. A few of the internal programs she’s put together include a care program for employees, a quarterly seven-week LO academy that trains people who are new to the industry with over 400 graduates and a free tutoring program for employees’ children during the pandemic. Martell also led Mountain West’s first virtual annual sales conference to recognize the organization’s top producers. As an out-of-the-box approach, she decided to send out personalized singing telegrams instead of holding an in-person awards ceremony.
Mountain West Financial