2021 HW Woman of Influence: Laura Martell


Laura Martell has spent nearly the past two decades delivering affordable and sustainable housing solutions through mortgage technology innovation. Before she became the EVP at Mountain West Financial, Martell made a lasting impact in every arm of the organization: underwriting, funding, production, post-closing, administration and marketing. She now sits on the board of directors and leads strategic product development, marketing and HR operations. Martell’s cross-department experience gives her a deep understanding of the mortgage process to create products that improve outcomes for Mountain West’s customers and bottom line. Last year, Martell spearheaded the rollout of a new digital application system with Blend, an update that helped Mountain West Financial better engage with customers by becoming a more agile technology organization. She manages 14 team members across four teams, but her impact spans the entire company. A few of the internal programs she’s put together include a care program for employees, a quarterly seven-week LO academy that trains people who are new to the industry with over 400 graduates and a free tutoring program for employees’ children during the pandemic. Martell also led Mountain West’s first virtual annual sales conference to recognize the organization’s top producers. As an out-of-the-box approach, she decided to send out personalized singing telegrams instead of holding an in-person awards ceremony.


Laura Martell



Company Name:

Mountain West Financial

3d rendering of a row of luxury townhouses along a street

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