2021 HW Woman of Influence: Jessica Lautz


As vice president of Demographics and Behavioral Insights for the National Association of Realtors’ Research group, Jessica Lautz conducts and oversees research on demographics and behavioral insights in housing. Lautz takes deep dives on issues such as racial divides in housing, student debt, wealth gaps and drops in birth rates. She works to expand others’ knowledge on race in homeownership with the reports, “Snapshot on Race and Home Buying in America” and “Career Choices in Real Estate: Through the Lens of Gender, Race, and Sexual Orientation.”

Lautz is also a strong advocate for women in housing and homeownership. Her work in this field includes researching and reporting on the share of single women buyers, the changing role of women in the workplace during the COVID-19 pandemic and the growing share of women in the real estate industry. She speaks at numerous events throughout the year; she has given 120 presentations to over 30,000 individuals from 2019 to 2020 alone to help guide Realtors in their real estate practice and strategically plan for what is next. In addition to these appearances, Lautz’s work was frequently cited this past year in media outlets including WSJ, CNBC, The New York Times and Forbes. Additionally, she participates as a contributor and reviews for The Harvard Joint Center for Housing Studies, annual State of the Nation’s Housing report.


Jessica Lautz


VP, Demographics and Behavioral Insights

Company Name:

National Association of Realtors

3d rendering of a row of luxury townhouses along a street

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