As senior vice president of the Great Lakes Gulf Coast Region, Elly Cummings leads New American Funding with heart, putting kindness and compassion at the forefront. In her role, a new problem, situation or decision has to be made on an almost hourly basis, and Cummings can always be trusted to make those decisions. The most recent example of her professional excellence and leadership was demonstrated last year when she kept her whole team together through a year of unprecedented change.
In 2020, Cummings drove the growth of her team’s production by over 99% year over year. She didn’t do that by taking advantage of the refi market. Instead, she kept her team focused on capturing market share and growing purchase business; which was demonstrated through a 60% year over year purchase growth factor. She always knows what the market is doing; she can help forecast the upcoming months and understands the importance of marketing and how to brand her entire region. Additionally, in 2020, she led a complete regional branding overhaul launching the successful New American Approved campaign. Cummings is incredibly valuable to New American Funding because she encourages, challenges and gives all her team members the space and opportunity to grow. As a leader, she makes it a personal goal to show all 200-plus members that she sees, hears and supports them.
SVP, Great Lakes Gulf Coast Region
New American Funding