2021 HW Rising Star: Russell Barnes

Russell Barnes

Sales Boomerang Senior Product Manager Russell Barnes exhibits an understanding of — and passion for — the mortgage business that belies his short tenure in the industry. With Sales Boomerang’s “No Borrower Left Behind” mission as his guiding light, Barnes has helped transform the way lenders approach borrower retention and, in turn, how borrowers value their lender relationships.

Barnes works diligently to advance mortgage technology and the borrower experience for the entire industry. His analytical approach to problem solving and collaborative manner is informed by a unique professional background as a licensed attorney and CPA. Today, Barnes’ valuable contributions earned him a recent promotion to a senior role on the product team.

What is the best piece of advice you have ever received?
“My boss told me as a product manager it is important to live in the problem space. You will be most successful if you start by gathering a deep understanding of what the user’s problems are, then pool your resources and speak with those around you to come up with the best solutions to test. If you limit where the solutions come from, or try to come up with them all on your own, you will often miss the best ideas.”


Russell Barnes




Senior Product Manager

Company Name:

Sales Boomerang

3d rendering of a row of luxury townhouses along a street

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