2021 HW Rising Star: Nicole Steiner

Nicole Steiner

In the nine years that Nicole Steiner has been with Rocket Mortgage, she has focused on improvement. In 2018, Steiner moved to the product strategy team using her critical eye to find improvements for the company’s digital experiences. Steiner’s team completely redesigned how consumers apply for a mortgage using a more conversational flow, making the application easier for clients to understand and ultimately faster for them to complete. Steiner led the team in defining the strategy and experience for the integration with the Mint app, which allowed consumers to complete the full Rocket Mortgage application inside another personal finance app for the first time. Most recently, Steiner led the team that planned the digital strategy and experience for RocketMortgage.com’s mortgage broker directory.

What is one habit that has helped you succeed?
“A habit that has helped me succeed is always seeking to understand first, before taking action in a situation. It’s easy to react emotionally to an action someone takes, only to learn you didn’t have the full picture. Not making assumptions or jumping to conclusions, even on the smallest interpersonal matters, ensures I make the best decision on next steps. This approach has also helped me learn and build trust when taking on new products and business areas.”


Nicole Steiner




Director of Digital Product Management

Company Name:

Rocket Pro TPO

3d rendering of a row of luxury townhouses along a street

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