Kelli Beckel joined PrimeLending in 2015 as branch manager in the company’s Melbourne, Florida branch and quickly made her mark, successfully spreading the company’s brand in their fast-growing Southern Coastal Region. Beckel is helping pave a new digital era for others in mortgage, including her loan officers and fellow branch managers, by showing them how to embrace new processes and apply the latest digital media marketing strategies to the mortgage industry.
Responsible for managing all aspects of the branch production from operations, production, P&L and recruiting, Beckel ensures her talented team of mortgage professionals have the training, resources and support needed to achieve success. In 2020, Beckel was the top producing loan originator in her region while leading her branch to a new all-time record level of production. Beckel’s personal production increased by 72% while her branch increased by nearly 60% in volume.
What is one thing you would tell a younger version of yourself?
“Never settle for ‘no.’ Redirection of ‘no’ is continual pursuit of your goals with passion driven dedication to flip the ‘no’ to a ‘yes.’ However, the game is not over at ‘yes.’ That’s when your journey to success begins.”