As senior director of marketing, John Hogan oversees Homesnap’s product, retention, acquisition and brand marketing. Hogan works to ensure Homesnap agents understand and engage with all of the value Homesnap gives them. Given that Homesnap’s core and premium products are mostly self-serve-driven, the marketing function plays an outsized role in driving results. When Hogan first joined Homesnap in February 2018, he oversaw the product marketing team which is responsible for maximizing revenue, conversion rate and retention for Homesnap’s paid products. He quickly proved his expertise and stepped in to run the entire marketing function in February 2020. Since then, Hogan has grown the team by over 60% and promoted impressive employees. In 2020 alone, the marketing team drove key initiatives that increased overall agent usage of the Homesnap app by nearly 50% and agent adoption of Homesnap Pro+ by over 300%.
What is the best piece of advice you have ever received?
“It’s not how you perform when you’re experiencing a peak, when things are going well, it’s how you perform in the troughs, when things aren’t going your way, that determines who you are as a professional and as a person.”
Senior Director, Marketing