Jennifer Leonard’s experience as a seasoned marketing professional has allowed her to raise AIME’s brand strategy to new heights, becoming an integral player in the mortgage industry. Since joining the broker channel, Leonard has immersed herself in all things mortgage and in the process became highly aware of the need for effective marketing to help aid the wholesale industry in growing broker market share. With over 10 years of experience in high-level marketing and communications, Leonard brings her insights in brand development, content marketing and social media to the forefront of the wholesale mortgage industry by developing communication strategies and targeted campaigns to support brokers and educate and inform consumers.
What is the best piece of advice you have ever received?
“The best piece of advice I’ve ever received is to strive for progress, not perfection. A previous mentor in my career explained that no matter how thorough, detailed and prepared you are that there is always room for improvement. But waiting to launch a project or campaign until it’s perfect can be crippling to business momentum and detrimental to progress. Now I plan thoroughly, trust my team and remain agile so progress continues to move forward.”
VP of Brand Strategy
Association of Independent Mortgage Experts