2021 HW Rising Star: Britany Luth

Britany Luth

From loan processor to senior vice president, Britany Luth has proved herself up the ranks to lead best practices for one of the largest reverse lenders in the industry — revolutionizing company protocols, processes, and products for customers who need them most. Luth’s ability to transform any idea into a well-planned reality has been one of Finance of America Reverse’s secret ingredients helping make the company successful. Through her extensive product knowledge, commitment to excellence and leadership at FAR, Luth has overseen the development of five proprietary products and played a key role in FAR’s rise to industry leader and retirement solutions pioneer. Notably, her recently-released retirement mortgage, EquityAvail, provides customers with a new way to tap into home equity, providing even greater flexibility and choice to help achieve financial goals later in life.

What is one thing you would tell a younger version of yourself?
“You earned your seat at the table; don’t second guess your value. No one can make you feel inferior without your consent. (That’s a little quote from Eleanor Roosevelt). The fact that you’re in the room means you belong in the room.”


Britany Luth




SVP of Best Practices

Company Name:

Finance of America Reverse

3d rendering of a row of luxury townhouses along a street

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