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2021 HW Marketing Leader: Trey Rigdon

Rigdon_Trey

Trey Rigdon has rebuilt the Wyndham Capital Mortgage marketing department and philosophy from the ground up, revolutionizing how the company plans and implements its marketing strategy, bringing in new ideas, talent, technology and more to make the company a force in the industry through marketing. Thanks to Rigdon’s efforts and passion for marketing and the mortgage industry, WCM has a marketing department unlike anything the company has seen in its more than 20 years of existence. In early 2020, WCM’s marketing department was a one-person department consisting of just Rigdon. By the end of the year, he grew the department to a team of 18 individuals encompassing skills across the marketing spectrum.

Under Rigdon’s leadership, the company has experienced exponential growth in all marketing channels, especially social media and digital marketing, seeing a 400% increase in Paid Digital, single-source leads and an increase of 640% in social traffic back to the company’s website.

Name:

Trey Rigdon

Title:

SVP, Marketing

Company Name:

Wyndham Capital Mortgage

3d rendering of a row of luxury townhouses along a street

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