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2021 HW Marketing Leader: Teressa Lurk

Lurk_Teressa

Teressa Lurk is the leading creative mind of the Mortgage Bankers Association’s brand strategy and corporate identity, advancing through a series of positions with growing responsibility since 2003. In addition to leading MBA’s marketing team, Lurk is a passionate voice and promoter of MBA — and the industry’s — DE&I efforts to create a more diverse workforce. As a valued member of MBA’s senior management team, Lurk is no stranger to bringing her passions to the forefront and being a beacon in the overall strategy.

Lurk has brought tremendous value to MBA and its marketing efforts, especially during the pandemic, as she led the MBA.org launch efforts of the COVID-19 Resources Page for residential and commercial/multifamily members. She also generated excitement and strong registration numbers for MBA’s slate of conferences and meetings that shifted to the virtual environment. In February, MBA’s virtual CREF Conference generated over 2,000 attendees — a turnout that would not have been possible without Lurk’s marketing expertise.

Name:

Teressa Lurk

Title:

VP, Marketing & Design

Company Name:

Mortgage Bankers Association

3d rendering of a row of luxury townhouses along a street

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