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2021 HW Marketing Leader: Suresh Srinivasan

Srinivasan_Suresh

As a serial entrepreneur, Suresh Srinivasan knows what it takes to build a company from scratch, see it through to acquisition and create a community of passionate users along the way. Since joining Roofstock in 2017, he’s built the retail investor side of its marketplace, which helped propel Roofstock to more than $2B in transaction volume just a few years after launch.

Prior to Roofstock, the majority of all real estate investing done by individuals was within an hour’s drive from their home, but now they can invest anywhere with data-based confidence — 93% of all properties sold on Roofstock go to buyers who live at least 250 miles away. During the past year, Srinivasan led critical improvements to Roofstock’s platform, boosted its unit economics, and built a brand that home buyers and sellers love. His unwavering commitment to embodying a customer-first mindset has helped Roofstock realize its goal of simplicity and approachability, attracting record numbers of new investors in the past 12 months.

Name:

Suresh Srinivasan

Title:

Chief Marketing Officer

Company Name:

Roofstock

3d rendering of a row of luxury townhouses along a street

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