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2021 HW Marketing Leader: Steve James

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As a forward-thinking chief marketing officer, Steve James has a proven track record of building brands, generating business impact and leading innovation in the financial services industry. James’ strengths encompass all facets of the marketing world, including leading digital and non-digital marketing and communication strategy and execution, business analysis, digital experience innovation, new product design, agency relationships and building consensus within matrixed organizations while developing highly motivated and engaged teams.

At Fannie Mae, James currently leads all marketing in support of the company’s single-family, multifamily, capital markets and credit loss management businesses; the company’s digital marketing strategy; and all internal and external communications. While at Fannie Mae, James first demonstrated an aptitude for creating high-performing teams that augment the company’s skillsets with Fannie Mae’s Single-Family division. James has helped the company embrace a customer-focused mindset and adopt research-led design.

Name:

Steve James

Title:

SVP, Chief Marketing Officer

Company Name:

Fannie Mae

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