2021 HW Marketing Leader: Sarah DeCiantis


As chief marketing officer, Sarah DeCiantis is the engineer behind United Wholesale Mortgage’s strategic approach to marketing, which has elevated the company to become the No. 1 wholesale lender in the country for six straight years and the No. 2 overall lender in America.

Since joining UWM in 2014, DeCiantis has channeled the power of marketing and used it to level the playing field for mortgage brokers throughout the country, working to compete against large banks and retail lenders. DeCiantis has differentiated the UWM marketing team by structuring it to function as an in-house agency, allowing UWM to provide more impactful marketing services for its clients as well as continuing to grow and evolve the UWM brand. Whether it is constantly improving and expanding Brand 360, the no-cost marketing tool for brokers, or creating greater visibility for brokers through 2 years of Super Bowl commercials showcasing Findamortgagebroker.com, DeCiantis keeps her focus on how her team can help the wholesale channel.


Sarah DeCiantis


EVP, Chief Marketing Officer

Company Name:

United Wholesale Mortgage

3d rendering of a row of luxury townhouses along a street

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