In the 10 months Mickey Neuberger has served as realtor.com’s chief marketing officer, he has created a transformational new approach to digital advertising that has realtor.com showing up in fresh and more relevant ways to consumers. When Neuberger arrived at realtor.com last year, he leveraged his years of experience in digital marketplaces and analyzed extensive consumer research to better understand what consumers need when buying, selling or renting a home. He recently directed a pivot in the company’s consumer strategy to focus on first-time homebuyers, a growing and diverse cohort that has been underserved in the market. By applying digital marketing techniques, Neuberger has helped realtor.com experience faster growth and reach a record 94 million unique users in January 2021, all while re-energizing the marketing team, as demonstrated by a 9-point increase in employee engagement during his tenure. Neuberger plays a pivotal role in elevating the realtor.com brand and driving user growth in today’s dynamic environment.
Chief Marketing Officer