2021 HW Marketing Leader: Kelley Mangel


Kelley Mangel is director of marketing at seven-time HW Tech100 honoree LBA Ware. She has led the firm’s evolution from a little-known Georgia start-up to a high-visibility industry influencer and two-time Inc. 5000 company. From her first days at LBA Ware as the firm’s trail-blazing marketing manager, Mangel has been integral to LBA Ware’s transition from a professional services company to a product-based SaaS provider. Hired as LBA Ware’s sixth team member and first “non-technical” employee, Mangel immediately rolled up her sleeves to understand the company and its products, develop the LBA Ware brand from scratch and create and execute the company’s very first marketing plan.

During her six-year tenure, Mangel’s marketing savvy has helped LBA Ware grow from seven to 100+ lender clients, develop a brand from scratch and create a user experience cherished by clients. LBA Ware founder and CEO Lori Brewer has even requested Mangel’s involvement in QA testing and informing product design.


Kelley Mangel


Director of Marketing

Company Name:

LBA Ware

3d rendering of a row of luxury townhouses along a street

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