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2021 HW Marketing Leader: Kasia Stephenson

stephenson_Kasia

Since joining Sierra Pacific Mortgage in 2019, Kasia Stephenson has transformed the company brand to one that is strategically driven and unified in look, feel, tone and messaging. Stephenson has spearheaded initiatives to increase lead generation, launched an enterprise-grade marketing and customer engagement platform, oversaw the creation of three different websites and built a marketing team from scratch. When challenged to improve and expand continuously, Stephenson’s ingenuity and attentiveness distinguish her from others in the housing industry.

Attentive to the constant change in how a customer or referral partner conducts business, Stephenson and her team launched two new digital platforms this last year. First, Stephenson introduced the company-wide CRM, Total Expert, in the Spring of 2020 to empower loan officers and transform the customer experience with the brand throughout their entire journey. Stephenson also rolled out vendor partner BombBomb so teams could continue meeting face-to-face.

Name:

Kasia Stephenson

Title:

VP, Director of Marketing

Company Name:

Sierra Pacific Mortgage

3d rendering of a row of luxury townhouses along a street

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