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2021 HW Marketing Leader: Jim Jumpe

Jumpe_Jim

A seasoned marketing veteran with more than 30 years of mortgage industry experience, Jim Jumpe played a pivotal role in cementing Arch Mortgage Insurance’s brand position as the leading provider of private mortgage insurance in the U.S. Jumpe and his team bring Arch MI’s brand vision to life using marketing, PR, social media, advertising, creative services, internal communications and emerging multimedia channels. Jumpe is passionate about promoting Arch MI’s executives as industry thought leaders, highlighting innovative products like the Arch MI RateStar dynamic pricing platform and using the company’s unique content to drive awareness and increase sales.

Jumpe’s most significant role is to communicate effectively with customers and the outside world. His team meets daily to align priorities and ensure marketing efforts directly map back onto the company’s larger goals and objectives. The team’s agility allows them to change course at a moment’s notice, such as adapting to the pandemic and responding to unexpected policy changes.

Name:

Jim Jumpe

Title:

Chief Marketing Officer

Company Name:

Arch Mortgage Insurance

3d rendering of a row of luxury townhouses along a street

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