2021 HW Marketing Leader: Jessica Manna


Jessica Manna is 17-year veteran of the mortgage industry who currently serves as president of digital strategy and innovation at Fairway, where she oversees an expansive marketing department serving Fairway’s retail, consumer direct, wholesale and reverse business units. In her tenure, Manna has grown the team by 70% while contributing to Fairway’s 235% revenue growth.

Since coming to Fairway, Manna has helped equip Fairway with the marketing firepower to provide an unmatched and industry-leading suite of marketing tools for loan officers and AEs. Fairway’s marketing portfolio gives loan officers, AEs, and brokers the tools needed to generate leads, grow their business, increase conversion and increase their digital reach to claim their place as the “digital mayor” of their territory and market. In the past 12 months alone, under her leadership, the marketing department has launched a suite of digital tools for every stage of the buyer journey providing business-impacting services from awareness and consideration to conversion and loyalty.


Jessica Manna


President, Digital Strategy & Innovation

Company Name:

Fairway Independent Mortgage Corporation

3d rendering of a row of luxury townhouses along a street

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