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2021 HW Marketing Leader: Jennifer Marchetti

Marchetti_Jennifer

As chief marketing officer of Realogy Expansion Brands, Jennifer Marchetti spearheads strategic marketing efforts for two real estate brands — Better Homes and Gardens Real Estate and ERA Real Estate. In this unique role, Marchetti delivers tailored marketing solutions focused on increasing productivity and strengthening the marketing core and is the only CMO in the industry to oversee two distinct brands. Marchetti’s ultimate objective is to ensure each brand remains highly differentiated, relevant and ultimately set up for success. She recognizes that while enhancing the brand is important for its evolution, it’s just as important to stick to what works. From fully leveraging the lifestyle expertise embedded in the Better Homes and Gardens Real Estate brand to introducing a new ERA branding campaign called “Corner Your Market,” she is adept at deploying the right resources in the right places at the right time. Marchetti is hyper-focused on ensuring all marketing initiatives reflect the value proposition of each brand while optimizing synergies inherent in her new role.

Name:

Jennifer Marchetti

Title:

Chief Marketing Officer

Company Name:

Realogy Expansion Brands

3d rendering of a row of luxury townhouses along a street

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