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2021 HW Marketing Leader: Elizabeth Hillestad

Hillestad_Elizabeth

Elizabeth Hillestad has made an impact on Civic Financial Services by creating a growing market share and building a brand that its customers know and love. As a true brand ambassador, Hillestad has fully revolutionized Civic’s marketing department into an extremely high-performing team, concurrently building out transformative marketing operations, scaling Civic’s brand and positioning and establishing Civic’s as a leader in the digital and social media arenas. Most importantly, Hillestad’s innate leadership skills serve as the glue that binds all else — leading with intimate knowledge through the different marketing disciplines while driving her team to achieve growth and greatness, personally and professionally.

During a crisis period in the private lending industry, Hillestad created a massive brand presence for Civic’s. At a time when many lenders were pausing or being shuttered, Hillestad led Civic’s to increase its presence, launch new communications strategies and elevate the private lending industry through media coverage.

Name:

Elizabeth Hillestad

Title:

SVP, Marketing

Company Name:

Civic Financial Services

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