2021 HW Marketing Leader: Elizabeth Hillestad


Elizabeth Hillestad has made an impact on Civic Financial Services by creating a growing market share and building a brand that its customers know and love. As a true brand ambassador, Hillestad has fully revolutionized Civic’s marketing department into an extremely high-performing team, concurrently building out transformative marketing operations, scaling Civic’s brand and positioning and establishing Civic’s as a leader in the digital and social media arenas. Most importantly, Hillestad’s innate leadership skills serve as the glue that binds all else — leading with intimate knowledge through the different marketing disciplines while driving her team to achieve growth and greatness, personally and professionally.

During a crisis period in the private lending industry, Hillestad created a massive brand presence for Civic’s. At a time when many lenders were pausing or being shuttered, Hillestad led Civic’s to increase its presence, launch new communications strategies and elevate the private lending industry through media coverage.


Elizabeth Hillestad


SVP, Marketing

Company Name:

Civic Financial Services

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