Courtney Graham is the driving force behind the creation of Princeton Mortgage’s marketing machine that has been a large driver for increased revenue and production for the mortgage bank. In recent months, she stepped into a larger role of chief marketing officer, where she focuses on scaling the company culture to support its explosive national market expansion. Graham’s vision and influence are integrated across every channel of Princeton’s sales activity. From generating new broker relationships for Princeton Wholesale, driving prospecting activities for retail recruiting, to helping loan originators increase their purchase business and realtor connections, Graham’s marketing machine is a driving force for sales revenue, leading to the organization’s emergence on the national market, highlighted by the company’s 50x growth over a two-year period. Under Graham’s guidance, Princeton’s marketing system has generated measurable results. The mortgage banker’s funded volume has increased by 631% since 2018 and outperformed average industry growth by 552%.
Chief Marketing Officer