Chakarun’s strategic investments in eXp’s marketing functions and responsibilities — from branding and digital to social and communications — in addition to scaling the marketing team to support eXp’s growth have contributed to significant company growth and record-breaking financial results. The focus on brand, coupled with investments across hybrid virtual events, social and digital platforms and internal and external communication channels, has resulted in more than 17,000 people from 35 countries attending eXp’s first virtual EXPCON event, a 67% increase in followers across social platforms, a 3.5x increase in time spent on eXp World Holdings’ website on-site and a 3x increase in press coverage. eXp Realty has also seen record-breaking financial results for Q4 and all of 2020, including record revenue, record net income, record transaction sides, record volume and double-digit percent increases in agent and broker growth. Chakarun’s efforts to reinvigorate the brand, invest in marketing and empower her team are many of the key drivers of eXp’s success.
Chief Marketing Officer
eXp World Holdings