In Carol Crawford’s role as chief marketing officer at ClosingCorp, she works closely with the sales, account management and executive leadership teams to define strategy, tactics and programs designed to increase awareness, interest and demand for ClosingCorp and its offerings.
Due largely to the comprehensive go-to-market plans developed and executed by Crawford, ClosingCorp has seen tremendous growth over the past 48+ months. The company’s flagship product, ClosingCorp Fees, now has over 35% market share and has processed more than 24 million fee quotes — 8 million of which have been in the past year. ClosingCorp’s overall client base now includes more than 400 lenders, a 13% YOY increase, and a 110% YOY volume increase with less than 2% attrition rate over a three-year period.
ClosingCorp’s continued high marks for customer service are a result of how Crawford leads the Account Management and Marketing teams.
Chief Marketing Officer