As a master of optimizing ROI and making meaningful change, Brittany Whitmire drives complex business initiatives and robust communication plans internally and externally for FGMC. She leads the company’s marketing department, which supports retail, wholesale, correspondent and corporate marketing initiatives. She also oversees lead generation strategies, social media, web assets, email campaigns, advertising and mortgage tech platforms like Salesforce, Velocify and Pardot.
Dedicating her entire career thus far to financial services, Whitmire has decreased the Retail Channel’s marketing cost per lead by over 1300% by spearheading JMA partnerships and a Friends & Family program to vendors and partners that delivered over 110,000 leads in 2020. In FGMC’s TPO channels, Whitmire managed the changing market strategy for Non-QM products in Maverick Solutions throughout 2020 and led the successful relaunch of these products with prospecting and ‘Maverick Rise’ campaigns.
First Guaranty Mortgage Corporation