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2021 HW Marketing Leader: Beth Keckley

Keckley_Beth

Starting with a holistic evaluation of marketing activities, Beth Keckley guides companies to ensure their marketing infrastructure is ready for scale and will flex as the market moves in her role at Dunegrass Consulting. With more than 20 years of experience in marketing across several industries, Keckley utilizes her background in strategy, marketing technology, and process improvement to assess vendors, integrate technology, create go-to-market programs and everything in between. Keckley makes it her mission to change the status quo, and in doing so, not only hired top talent in her previous role as chief marketing officer of CrossCountry Mortgage, but also pushed vendors and team members alike. Committed to her community, Keckley saw a need to step up to serve during the pandemic. For the past year, she has been a member of a neighborhood group called Circle of Help. As a participant, she has sponsored two families for regularly scheduled meal deliveries, ensuring a recurring supply of food for everyone in the household.

Name:

Beth Keckley

Title:

Owner & Lead Consultant

Company Name:

Dunegrass Consulting

3d rendering of a row of luxury townhouses along a street

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