2021 HW Marketing Leader: Andy Capener


If you associate Finicity with yellow shoes or leading verification solutions, it’s due in large part to Andy Capener. Through his creative and thoughtful approach, Capener has taken Finicity’s brand and market positioning from relatively unknown to a widely recognized name within the mortgage industry. Capener’s value to the organization extends far beyond traditional marketing campaigns and metrics as he has the ability to effectively position Finicity based on where the industry is headed and understands the pain points and needs of target audiences both in the current and future market landscape.

In an unprecedented year, Capener led efforts that would enable Finicity and mortgage lenders to capitalize on the disruption of the pandemic. His work is evident in several initiatives that launched this past year, including driving the simplification of Fincity’s product suite, leading a successful launch of the company’s Mortgage Verification Service (MVS) and helping the Mastercard team under- stand Finicity’s value and long-term vision in the acquisition.


Andy Capener


SVP, Marketing

Company Name:


3d rendering of a row of luxury townhouses along a street

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